Best Buy has always been an entrepreneurial marketer, one that is willing to try new things, leading the way among big box retailers. Check out these two videos. The first from a year ago is the CMO Barry Judge talking about their new approach to marketing. He is humble, respectful of his customers and understands how they live and how to engage them. The second is a year later, a bunch Best Buy marketers and technologists talking about how they are using social media to delight their customers. Innovation comes from a genuine empathy with their customers, great collaboration and try it quickly mentality to experimentation.
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